'China's Real Madrid' set sights on global market | Bangkok Post: news - News Summed Up

'China's Real Madrid' set sights on global market | Bangkok Post: news


BEIJING - Six league titles in a row and two Asian trophies along the way could be just the start for China's Guangzhou Evergrande, who have drawn comparisons with Real Madrid and Manchester United and are eyeing global recognition. Shopping empire Suning, owner of Jiangsu, Guangzhou's closest Super League challenger this year, paid around $310 million for a 70 percent stake in Inter Milan in June. Now, with the Chinese Super League broadcast in more than 50 countries, including Britain, there is a growing awareness of Chinese teams in Europe and elsewhere. "Guangzhou are in some ways the Real Madrid of Chinese football," said Chadwick. "To engage with fans around the world, one element a football club brand must have is a record of sustained success.


Source: Bangkok Post October 26, 2016 09:00 UTC



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